ABOUT
Sometimes Always is a graphic design / art direction practice working between São Paulo and Berlin but acting internationally. The studio was born in Brazil out of the intersection between graphic design, music and architecture. Founded in 2012 by Gabriel Finotti as an output for creativity and experimentation, the project has evolved into a design studio, a publisher and a laboratory for creative experimentation. Sometimes Always provides graphic design, art direction, branding, web, editorial and environmental design for institutions, businesses and individuals. The studio concentrates on creating intelligent design based on research, practice and collaboration.
Sometimes Always aims to clarify and create relevant solutions based on aesthetics and functionality, helping clients with their projects through strategic and creative thinking. The studio has a small and independent structure, but through time, it has built a community of creative minds such as designers, architects, writers and photographers that are constantly joining the team. At the moment, we are not accepting applications for internship.
In addition to the studio, Sometimes Always works as a multi-format space for design research and co-creative activities. We believe that the balance between commissioned projects and authorial production is crucial to any creative career. Therefore, we want to continue to provide commissioned visual services, but we also want to solidify a place where we can explore new possibilities through trial and error.
If you are interested in our services please do get in touch.
SELECTED CLIENTS
Adidas Originals
AWAYTOMARS
Beck’s
Caracol
Cotton Project
Heineken
KW Institute for Contemporary Art
Lugar Alto
Marina Abramovic Institute
Melissa
Monkeybuzz
New Vegas
Plana
Popload
Rider
São Paulo Fashion Week
SPUTNiK
Thames & Hudson
Wentz
+ many more
SELECTED WEBDESIGN WORK
Appeal To Heaven
Bloco
Coral
Fidèle
KW Open Secret
Limbo
Monkeybuzz
Reparations Club
Squad
SPUTNiK
Tropics
Veneno
Xama
FEATURES
It’s Nice That
Étapes Magazine #242
Los Logos #8
The Brand Identity
Visual Journal
North East
Design Everywhere
Klikkenthéke
Brutalists Websites
The Gallery
PUBLICATIONS
01: José Motherfuckin Mayer
02 : Fui Pra Israel e Curti Demais
03: Dolce Stil Criollo – Islands
04: Fera Vischer
05: Highly Dangerous Rides
06: Started From the Bottom Now We’re Here
07: Dolce Stil Criollo – Beauty is Out Spiritual Guernica
08: Criança
09: Dolce Stil Criollo – Tropical Opacity
10: Christopher Rey Pérez – El Siete Machos
11: Hick Duarte – Steeplechase
12: Nike Shox and Crime
13: Mattia Sommovigo – No Art
COLLABORATORS
Amanda Schön
Augusto Mariotti
Bloco
Christopher Rey Pérez
Demian Jacob
Dindi Hojah
Eudes de Santana
Fabiano Procópio
Flavio Miranda
Fluxo
Frederico Floerter
Hick Duarte
Jonatas Pontes
Keid Sammour
Marcelo Gerab
Mateus Acioli
Matheus Chiaratti
Matheus Leston
Mattia Sommovigo
Meli-Melo Press
Munique Lima
Nazanin Shanahvaz
Pedro Pinho
Pedro Veneziano
Rafael Toledo
Solenn Robic
Visual identity, website, stationery and packaging designed for Reparations Club, a black-owned, women owned (book)shop focused on BIPOC literature and cultural production. Founded and managed by Jazzi McGilbert, Rep Club is located in Los Angeles, California.
Open Secret is a six-month long program that explores images of the technological hidden in our apparently ‘open’ society. A digital exhibition at KW Institute for Contemporary Art, the project critically examines the digital infrastructures that organize civic life. Sometimes Always designed Open Secret's visual identity that is manifested in a website, social media and printed matter.
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Visual identity, website, stationery and packaging designed for Reparations Club, a black-owned, women owned (book)shop focused on BIPOC literature and cultural production. Founded and managed by Jazzi McGilbert, Rep Club is located in Los Angeles, California.
Presented by KW Institute Berlin, The Last Museum is an exhibition that explores tensions between the imagined ‘anywhere’ of digital space and its relation to concrete places and objects. Deploying a hybrid offline-online format, the project invites an international group of artists to reimagine site-specificity, through a sequence of interventions that cut across both real and virtual domains.
Dolce Stil Criollo is the sweet, creole style. Its 4th issue, published between New York and Berlin, is about “border theatrics.” The issue dramatizes the ways interpretation and performance create, destroy, sustain, and even entertain a border.
Tropics is a Paris-based publishing office and online shop, offering a selection of posters and art prints from upcoming and established artists. Together with Daniel Faro and Carlos Mayo we designed Tropics identity, website and printed matter.
Fidèle is an outstanding riso press and a publisher based in Paris. We were invited to rethink their visual identity, website and printed matter. A project about loyalty to colours, techniques and collaboration.
Miilkiina is a new digital media space and creative agency based in New York and Dubai. Under their creative direction, we've been working on their visual identity, website and brand expressions since mid 2019.
Fast and furious journal we've just designed for Adidas Brazil. Virada News is a 16 pages tabloid featuring some of the activities supported by adidas in Virada Esportiva, a whole weekend of free sports activities that happens every year in Sao Paulo.
This is one of our favorite projects ever, the brand identity we designed for Caracol Bar early 2018. The reasons we love this so much are easy to name: first, its references are modernist Brazilian graphic design (Duarte, Wöllner, and cia), second because it is super simple and third because it makes use of technology to create auto generative compositions.
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