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ABOUT
Sometimes Always is a graphic design / art direction practice working between São Paulo and Marseille but acting internationally. The studio was born in Brazil out of the intersection between graphic design, music and architecture. Founded in 2012 by Gabriel Finotti as an output for creativity and experimentation, the project has evolved into a design studio, a publisher and a laboratory for creative experimentation. Sometimes Always provides graphic design, art direction, branding, web, editorial and environmental design for institutions, businesses and individuals. The studio concentrates on creating intelligent design based on research, practice and collaboration.
Sometimes Always aims to clarify and create relevant solutions based on aesthetics and functionality, helping clients with their projects through strategic and creative thinking. The studio has a small and independent structure, but through time, it has built a community of creative minds such as designers, architects, writers and photographers that are constantly joining the team. At the moment, we are not accepting applications for internship.
In addition to the studio, Sometimes Always works as a multi-format space for design research and co-creative activities. We believe that the balance between commissioned projects and authorial production is crucial to any creative career. Therefore, we want to continue to provide commissioned visual services, but we also want to solidify a place where we can explore new possibilities through trial and error.
If you are interested in our services please do get in touch.
SELECTED CLIENTS
Adidas Originals
AWAYTOMARS
Beck’s
Caracol
Cotton Project
Heineken
Highsnobiety
KW Institute for Contemporary Art
Lugar Alto
Marina Abramovic Institute
Melissa
Monkeybuzz
New Vegas
Plana
Public Records
Popload
Rider
São Paulo Fashion Week
SPUTNiK
Thames & Hudson
Wentz
+ many more
SELECTED WEBDESIGN WORK
Appeal To Heaven
Bloco
Coral
Fidèle
KW Open Secret
KW Poetics of Encryption
Limbo
Monkeybuzz
Radical Sounds Latin America
Reparations Club
Squad
SPUTNiK
Tropics
Veneno
Xama
FEATURES
It’s Nice That
Étapes Magazine #242
Los Logos #8
The Brand Identity
Visual Journal
North East
Design Everywhere
Klikkenthéke
Brutalists Websites
The Gallery
PUBLICATIONS
01: José Motherfuckin Mayer
02 : Fui Pra Israel e Curti Demais
03: Dolce Stil Criollo – Islands
04: Fera Vischer
05: Highly Dangerous Rides
06: Started From the Bottom Now We’re Here
07: Dolce Stil Criollo – Beauty is Out Spiritual Guernica
08: Criança
09: Dolce Stil Criollo – Tropical Opacity
10: Christopher Rey Pérez – El Siete Machos
11: Hick Duarte – Steeplechase
12: Nike Shox and Crime
13: Mattia Sommovigo – No Art
14: Dolce Stil Criollo – Border Theatrics
15: Dolce Stil Criollo – Extraordinarily Apotropaic
16: DSC Booket 1 – Querida Ele:
17: DSC Booklet 2 – Passionnément
18: DSC Booklet 3 – de Panuelo de Mocos
COLLABORATORS
Amanda Schön
Augusto Mariotti
Bloco
Christopher Rey Pérez
Demian Jacob
Dindi Hojah
Eudes de Santana
Fabiano Procópio
Flavio Miranda
Fluxo
Frederico Floerter
Hick Duarte
Jonatas Pontes
Keid Sammour
Marcelo Gerab
Mateus Acioli
Matheus Chiaratti
Matheus Leston
Mattia Sommovigo
Meli-Melo Press
Munique Lima
Nazanin Shanahvaz
Pedro Pinho
Pedro Veneziano
Rafael Toledo
Solenn Robic
Neon Lobster is an art organisation for performing arts production and international distribution. Sometimes Always proposed a quite simple identity based on a single weight type system (ABC Gaisyr), one colour (purple) and a concrete logo that resembles the shape of a lobster.
Durations is a weekend-long multi-instrumental exploration of sound, asking how music connects body, mind, memory, and imagination across time. Presented by Public Records. Co-presented by Pioneer Works.
Graphics for Lou Jelenski first solo exhibition at Substance that happened between August and October 2024 in Marseille.
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IKSE is a sound system run by musicians and artists to build bridges between the electronic music veterans from abroad and the local newcomers. The project celebrates the diversity that makes Marseille the vibrant city IKSE was started in.
Poetics of Encryption is an extensive art project curated by Nadim Samman lasting for nearly a full year at KW Institute for Contemporary Art in Berlin, both in their physic and digital spaces. Sometimes Always was in charge in creating the full design system and communication for Poetics of Encryption. Over the course of a year, this system manifested across various media and scales, encompassing everything from the project's website and exhibition to artwork wall tags and urban billboards.
New website design for Public Records. Developed by 101, the project aims to present the multifaceted aspects of Public Records and the diversity of activities that takes place in Gowanus, Brooklyn. Born in 2017, the organisation houses diverse sonic and cultural programming, imaginative food and beverage and innovative design explorations.
Book design for talented Zéphir published by les amis of Fidèle Studio.
Graphics for Teto Preto's new video for their single “Te Colocar No Teu Luga (TCNTL)” featuring Jup Do Bairro. The video was shot at Mamba Negra party in Soa Paylo by Hick Duarte and Carneosso with a huge talented team.
Dolce Stil Criollo’s fifth issue, “Extraordinarily Apotropaic,” aims to rethink reality in its current ordinary form by discovering and creating charms and rituals for changing it into one where there is less harm. The issue features poems in multiple languages; a map of dreams; a video game-turned-manga; a section that functions as a kineograph; a collaboration with the Huni Kuin people; and more.
Espontaneamente se Tenta: Aventuras Sonoras de Djalma Corrêa is an album of deeply exploratory pieces by legendary percussionist and composer Djalma Corrêa. This double-LP set features previously unreleased recordings that cover a wide range of sonic experiments, revealing an unknown side of the prolific and groundbreaking Brazilian artist. Most of the tracks on this album were digitized for the first time – directly from the original tapes – and were compiled in collaboration with Corrêa just before he passed.
Monograph poetry booklets as part of the universe of Dolce Stil Criollo. Each booklet is in double-sense where in one the content is presented in its original language, and in the reverse, in its translated version.
ID refresh for Caracol Bar in São Paulo. The first ID we designed for caracol 5 years ago was a turning point for Sometimes Always and has opened us so many doors. Now Caracol has moved address and a new chapter had begun.
Cover artwork for DJ Ramon Sucesso's "Sexta dos Crias", his first album released by our friends from Lugar Alto. The cover features Ramon shot by Marcelo Mudou freshing himself in a water tank at his home in Rio de Janeiro. The graphics are inspired by the artist’s absolute passion, the football team Flamengo.
Mundo Ritual stands for non-limiting dancing space, harsh body movement and radically respectful free-thinking on the dancefloor. We must move not to fall, we must gather not to isolate.
LP graphics for the outstanding release by our friends from Lugar Alto featuring the work of the unique multi-artist Akira Umeda. A historian by training, he became a ceramicist, a photographer, a visual artist, a draftsman, a graphic designer, a DJ, a musician, an audio technician, a writer, a researcher…
Visual identity and communication for Public Records new endeavour, a hybrid outdoor plant nursery, event and sound space. We were in charge of coming up with a design system that could communicate The Nursery solar healing aspects.
Dolce Stil Criollo is the sweet, creole style. Its 4th issue, published between New York and Berlin, is about “border theatrics.” The issue dramatizes the ways interpretation and performance create, destroy, sustain, and even entertain a border.
Open Secret is a six-month long program that explores images of the technological hidden in our apparently ‘open’ society. A digital exhibition at KW Institute for Contemporary Art, the project critically examines the digital infrastructures that organize civic life. Sometimes Always designed Open Secret's visual identity that is manifested in a website, social media and printed matter.
Set of packs created for the german beer Beck's. The design breaks the hierarchy of some elements, playing with things that are usually neglected by incorporating them to the layout. The packs contain no photography of the product and no 3D effects of any sort. The typography is protagonist and the logo is divided in two, half on the front and half on the back.
Visual identity, website, stationery and packaging designed for Reparations Club, a black-owned, women owned (book)shop focused on BIPOC literature and cultural production. Founded and managed by Jazzi McGilbert, Rep Club is located in Los Angeles, California.
Open Secret is a six-month long program that explores images of the technological hidden in our apparently ‘open’ society. A digital exhibition at KW Institute for Contemporary Art, the project critically examines the digital infrastructures that organize civic life. Sometimes Always designed Open Secret's visual identity that is manifested in a website, social media and printed matter.
Visual identity, website, stationery and packaging designed for Reparations Club, a black-owned, women owned (book)shop focused on BIPOC literature and cultural production. Founded and managed by Jazzi McGilbert, Rep Club is located in Los Angeles, California.
Presented by KW Institute Berlin, The Last Museum is an exhibition that explores tensions between the imagined ‘anywhere’ of digital space and its relation to concrete places and objects. Deploying a hybrid offline-online format, the project invites an international group of artists to reimagine site-specificity, through a sequence of interventions that cut across both real and virtual domains.
Fidèle is an outstanding riso press and a publisher based in Paris. We were invited to rethink their visual identity, website and printed matter. A project about loyalty to colours, techniques and collaboration.
Miilkiina is a new digital media space and creative agency based in New York and Dubai. Under their creative direction, we've been working on their visual identity, website and brand expressions since mid 2019.
Fast and furious journal we've just designed for Adidas Brazil. Virada News is a 16 pages tabloid featuring some of the activities supported by adidas in Virada Esportiva, a whole weekend of free sports activities that happens every year in Sao Paulo.
This is one of our favorite projects ever, the brand identity we designed for Caracol Bar early 2018. The reasons we love this so much are easy to name: first, its references are modernist Brazilian graphic design (Duarte, Wöllner, and cia), second because it is super simple and third because it makes use of technology to create auto generative compositions.
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