FFWMAG x Cotton Project
Cotton Project is a Brazilian coolwear brand that transites between the surf/skateboard world to the cosmopolitan contemporary life in metropolis like São Paulo. It is needless to say how much I admire the work and talent of my friend Rafael Varandas, Cotton’s founder and creative director. I’ve been following his work from close since pretty much the start of the brand, when they sold mainly t-shirts for kids that couldn’t find anything similar around. This year, Cotton Project did their debut in São Paulo Fashion Week, a huge but conscious step that positions the brand at the spotlight of the country’s market.
In parallel to that, Augusto Mariotti, my dear friend and partner at FFWMAG, had the amazing idea of building a capsule collection between FFWMAG and Cotton Project. But that couldn’t be just another merch collab, of course. Instead of just bringing the brand of the magazine itself to the products, we decided to choose three photographers that were crucial to this new phase of the magazine since its redesign. The talented Eudes de Santana, Marcelo Gomes and Hick Duarte are heavy collaborators of FFWMAG and lifetime creative friends to our history.
This couldn’t happen in a better way, for real. The magazine we love, together with the brand we love, working in a collection of photographers we love. It was a super horizontal creative process where we all managed to create together. From friends to friends.
Location: São Paulo, Brazil
Client: FFW and Cotton Project
Collaborators: Augusto Mariotti and Rafael Varandas