Cotton Project – Contra
Some posters for Cotton Project AW 2019 collection Contra. Pictures by one and only Hick Duarte.
“In the history of every sport or social movement there is always a magical moment, a golden age, which takes place in the early years of its existence. What defines this moment is not the pursuit of financial enrichment or social status, on the contrary, it is usually driven by a group of young people living on the edge of society, questioning morals and venturing into the unknown. This contesting ideal, defined as counterculture, is the spirit behind the rise of surf and rock climbing, which in the 1950s questioned a conservative and consumerist society in search of a libertarian and hedonistic lifestyle.”
Category: Graphic Design
Location: São Paulo, Brazil
Client: Cotton Project