Brand identity, website and communication for Veneno an online radio streaming 24/7 from Sao Paulo, Brazil.
“Veneno” means poison in Portuguese and the name was taken from a holiday football team that two famous Brazilian players had it back in the 1980s when they were still active. Those players were well known for their consume of alcohol and recreative drugs. Veneno, the radio, has the purpose of aggregating, promoting and discussing music and culture in its different formats and manifestations. Though it is hard to deny the german music culture influence on Rafa Toledo, Veneno’s founder and our best friend.
With that in mind, we developed the logo which is basically the German Apotheke logo turned upside down. It stands for drugs, for fun, for music, and fore curing. The color palette is made only out of blue and white; while the typography is composed by Helvetica only. These combinations were created in other to resemble medicine leaflets and health communication.
This project is definitely one of our favorites. We are as part of Veneno as Veneno is part of us. Please do check our monthly show, Dreadlock Paranoia, and the whole radio program which is always amazing. And thanks for listening!