Melissa Futura

FUTURA is a visual system we designed for Melissa 2025–2026 campaign platform.

Inspired by the idea of the future as open, collective and constantly evolving, the identity was conceived as a framework designed to transform over time rather than a fixed visual statement. The identity was developed to support several different campaigns throughout the year, from product launches to seasonal moments.

A recurring halftone treatment shifts roles throughout the system — becoming texture, pattern, image intervention and typographic expression depending on the context. The result is a flexible visual language capable of generating distinct expressions while maintaining a recognizable voice across physical and digital touchpoints.

One of our favorite things about this project was finding a way to bring some of our own visual vocabulary into a campaign of this scale. The graphic language borrows from print processes, DIY publishing and image degradation techniques that have been part of our work for years, reimagined here as a system capable of living across retail, outdoor, digital and social applications.

Category: Visual Identity
Client: Melissa
Collaborators:Renata Sá, Solenn Robic
Year: 2025