Gop Tun Festival 2025
Visual identity, website, digital and urban communication for Gop Tun Festival 2025 that happened in São Paulo, Brasil.
The idea was to explore the multitude of Gop Tun’s universe and curation, from their classic balearic DNA to a more progressive approach to electronic music by some of the artists featured in the festival. For that, we created different signatures that reflects all these spectrums. There is the diagonal Goptun typeset in the Marseillaise Mistral font, the GTF within the oval shape, evoking the 1990’s club aesthetics and, finally, a concrete italic version of the GTF, representing the brutalist environment of the paulistana capital.
For the image treatment, highly saturated colours were applied together with a pixelization of parts of the photographs, highlighting the electronic aspect of the festival’s music.