Tropics is a Paris-based publishing office and online shop, offering a selection of posters and art prints from upcoming and established artists. Together with Daniel Faro and Carlos Mayo we designed Tropics identity, website and printed matter.
The warm color palette, composed by orange, purple and a sandy off-white evokes the sun, the flavors and the coastal life so representative of tropical countries. The oval shape represents the global map while the type inside it is always aligned in the center, illustrating what is located within the tropics. The oval also Together with the circular edges of the image frames, the rounded Proxima Nova typeface brings up the multitude of shapes of tropical lives.