Fidèle 2.0
From Sometimes Always:
The new website for our friends from Fidèle is finally out. After a year revamping their identity together with Renata Sá we are thrilled to see this coming to life. Rebrandings are never easy, specially on cases like this, where the previous ID was also designed by us. There is somehow an emotional attachment to the previous work which marked a point in our career and carries so many memories. But as we keep telling ourselves, IDs are just the outside of a project. When the inside changes, it is natural that what is outside follows through.
Thanks Vincent for trusting us and good luck in this new exciting phase.
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From Fidèle:
This year, we made the decision to shift our activity back towards publishing and step away from client printing services. The aim is to refocus on what has mattered most to us since 2013: discovering and supporting artists whose work resonates with one another: through shared references, sensibilities, or intentions, and building an editorial catalogue that is as coherent and meaningful as possible.
Structurally, the new website centres on a reviewed shop, which is essential to us as we rely on the support and participation of our readers. Alongside this commercial space, the Journal section offers an alternative to Instagram: a place to slow down, develop ideas and give more room to the artists we collaborate with. Interviews, reviews, notes and discoveries will explore the many experiences we believe lie at the core of making books.
We thank you very much for your continued support, and we look forward to sharing our latest and upcoming books, prints, clothes and events!
Category: Visual Identity
Client: Fidèle
Collaborators: Renata Sá, Elsa Gensul
Year: 2025