Sometimes Always
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ABOUT

Sometimes Always is a graphic design / art direction practice working between São Paulo and Marseille but acting internationally. The studio was born in Brazil out of the intersection between graphic design, music and architecture. Founded in 2012 by Gabriel Finotti as an output for creativity and experimentation, the project has evolved into a design studio, a publisher and a laboratory for creative experimentation. Sometimes Always provides graphic design, art direction, branding, web, editorial and environmental design for institutions, businesses and individuals. The studio concentrates on creating intelligent design based on research, practice and collaboration.

Sometimes Always aims to clarify and create relevant solutions based on aesthetics and functionality, helping clients with their projects through strategic and creative thinking. The studio has a small and independent structure, but through time, it has built a community of creative minds such as designers, architects, writers and photographers that are constantly joining the team. At the moment, we are not accepting applications for internship.

In addition to the studio, Sometimes Always works as a multi-format space for design research and co-creative activities. We believe that the balance between commissioned projects and authorial production is crucial to any creative career. Therefore, we want to continue to provide commissioned visual services, but we also want to solidify a place where we can explore new possibilities through trial and error.

If you are interested in our services please do get in touch.

CONTACT

contact@sometimes-always.com

FR
+33 7 68 44 07 87
14 Rue de La Müre
Marseille 13002

BR
+55 11 99660 4977
Rua Beatriz 262, Vila Madalena
São Paulo 01445-040

SOCIAL

Twitter
Instagram
Tumblr

CREDITS

Site designed by Sometimes Always
Coded by Fluxo Design
Many mockups by Bruno Faiotto
Some pictures by Hick Duarte

SELECTED CLIENTS

Adidas Originals
AWAYTOMARS
Beck’s
Caracol
Cotton Project
Heineken
Highsnobiety
KW Institute for Contemporary Art
Lugar Alto
Marina Abramovic Institute
Melissa
Monkeybuzz
New Vegas
Plana
Public Records
Popload
Rider
São Paulo Fashion Week
SPUTNiK
Thames & Hudson
Wentz
+ many more

SELECTED WEBDESIGN WORK

Appeal To Heaven
Bloco
Coral
Fidèle
Found Objects
KW Open Secret
KW Poetics of Encryption
Limbo
Monkeybuzz
Radical Sounds Latin America
Reparations Club
Squad
SPUTNiK
Tropics
Veneno
Xama

FEATURES

It’s Nice That
Étapes Magazine #242
Los Logos #8
The Brand Identity
Visual Journal
North East
Design Everywhere
Klikkenthéke
Brutalists Websites
The Gallery

PUBLICATIONS

01: José Motherfuckin Mayer
02 : Fui Pra Israel e Curti Demais
03: Dolce Stil Criollo – Islands
04: Fera Vischer
05: Highly Dangerous Rides
06: Started From the Bottom Now We’re Here
07: Dolce Stil Criollo – Beauty is Out Spiritual Guernica
08: Criança
09: Dolce Stil Criollo – Tropical Opacity
10: Christopher Rey Pérez – El Siete Machos
11: Hick Duarte – Steeplechase
12: Nike Shox and Crime
13: Mattia Sommovigo – No Art
14: Dolce Stil Criollo – Border Theatrics
15: Dolce Stil Criollo – Extraordinarily Apotropaic
16: DSC Booket 1 – Querida Ele:
17: DSC Booklet 2 – Passionnément
18: DSC Booklet 3 – de Panuelo de Mocos

COLLABORATORS

Amanda Schön
Augusto Mariotti
Bloco
Christopher Rey Pérez
Demian Jacob
Dindi Hojah
Eudes de Santana
Fabiano Procópio
Flavio Miranda
Fluxo
Frederico Floerter
Hick Duarte
Jonatas Pontes
Keid Sammour
Marcelo Gerab
Mateus Acioli
Matheus Chiaratti
Matheus Leston
Mattia Sommovigo
Meli-Melo Press
Munique Lima
Nazanin Shanahvaz
Pedro Pinho
Pedro Veneziano
Rafael Toledo
Solenn Robic

A Minha Vida É Um Filme E Nela Eu Sou O Vilão

Cover for the mixtape “A Minha Vida É um Filme e Nele Eu Sou o Vilão” released by Lugar Alto, compiled by GG Albuquerque and mixed by Akira Umeda.

“The mix tells a non-linear, multi-dimensional story of Brazilian sound system culture, using DJ drops, stage calls, adverts, cheeky samples and explosive intros made between the 1980s and 2025 (…) Ridiculously sick compendium of Brazilian Funk idents, DJ drops, stamps & effects (…) fully synapse-popping madness, mapping the constant evolution of the most vibrant and forward-facing soundsystem cultures of our time.” as said by Boomkat.

Photoghraphs by Marcelo Mudou

Category: Graphic Design
Year: 2026