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Signage & Wayfinding
Multidisciplinary project composed by a publication, an EP with four tracks by four young Brazilian producers and a tote bag. All the itens were produced in an edition of 75 limited copies.
The idea was to explore the dark and wild side of a fictional character constructed around Vera Fischer, a famous Brazilian actress that has been working for films and soap operas since early 1970’s. A former beauty pageant titleholder, she was crowned Miss Brazil in 1969. She also competed at Miss Universe 1969, becoming a semifinalist. As such a well-known figure, Fischer faces a few speculations and myths on her figure and her live. She is constantly in trouble with Brazilian law for drug abuse.
The project played with all these facts in varying ways and medias. Fera Vischer is interpreted as a Brazilian demon and the personification of the evil. The publication makes develops this story both with text and graphics while the audio makes use of sounds from her scripts on old telenovelas mixed with self-produced beats tones.
The project is a collaboration between my platform Sometimes Always, the Brazilian clothing brand Cotton Project and Meli-Melo Press.
Location: São Paulo, Brazil
Collaborators: Romeu Silveira, Marcelo Gerab, Rafael Paixão, Rafael Toledo and Rafael Varandas
Edition of 75
One Colour Risograph (Black)